When OneGym opened its latest site in Consett, our goal was simple - get people talking and drive memberships before the doors even opened.

We led the full launch campaign, combining PR, social content and community engagement to build momentum in the run-up to opening day.

On social, we created a mix of high-energy reels, transformation videos and local updates to show the site coming to life. Engagement climbed fast in the weeks before launch - Instagram views hit 123K, reach 20K and profile visits 8,700. On Facebook, views passed 330K, with over 4,000 link clicks and a 2,600% increase in followers.

Alongside the social rollout, we delivered a PR campaign that secured coverage across all major local outlets, including The Northern Echo, Chronicle Live, Teesside Live, Sunderland Echo and Darlington & Stockton Times - positioning OneGym Consett as a major investment for the town and part of OneGym’s continued North East growth.

The campaign built real momentum, driving awareness, engagement and memberships ahead of launch. Consett opened to record new sign-ups and strong local buzz, setting the standard for future OneGym openings.